I Build Marketing Ecosystems That
Connect and Convert.

Growth marketeer. Brand storyteller. Your next strategic hire.

I build ecosystems that turn attention into pipeline and pipeline into revenue programs that compound over time. Great storytelling and approach is the thread that ties it together.

10+ years of marketing experience
$55M+
Revenue generated across channels
100K+
Audience members grown
1,500+
Keywords ranked organically
60%
Average email open rate
4.1%+
Email click-through rate
$10K+
Weekly revenue from email

How I Can Help You

Brand Storytelling & Content
Narrative frameworks and content systems that give your brand a distinct voice people remember. Strategy that connects, not just fills space.
Demand Generation
Building qualified pipeline through campaigns, nurture sequences, and strategic positioning. From first touch to sales-ready lead.
Growth Marketing
Full-funnel strategies that turn awareness into action, from first touch to closed revenue. Systems built to scale, not one-off wins.
Email Marketing
Newsletters, drip campaigns, and automated sequences that drive opens, clicks, and revenue. From welcome flows to lifecycle programs.
Brand Awareness
Building recognition through SEO, AEO, and GEO, so your brand gets found and remembered everywhere people look.

What I Do

The day-to-day work behind the strategy

LinkedIn & Cold Outreach

Building and running outbound systems across LinkedIn and email to open new conversations.

Sales & Marketing Pipelines

Designing the systems that move a lead from first contact to closed deal, and keep them moving.

Customer Relationships & Retention

Nurturing existing customers through lifecycle campaigns that build loyalty and keep them coming back.

Organic Visibility

SEO, AEO, GEO, press releases, cross-promotion, UGC campaigns, and collaborations that get your brand found and talked about.

Paid Media & Influencer Marketing

Media buying across Meta, Google, TikTok, Reddit, and YouTube, paired with influencer partnerships that extend reach.

Content & Brand Storytelling

Consistent voice and narrative across your website, social channels, and other brand touchpoints.

My Marketing Stack

CRM & Automation

HubSpot, ActiveCampaign, Zoho, MailChimp, Instantly, Smartleads, Clay, Heyreach, Dripify

Analytics & Attribution

Google Analytics 4, Looker Studio, SEMrush, Google Search Console

Advertising

Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Reddit Ads

CMS & Web

WordPress, Shopify, Webflow, Wix, Emergent, Lovable

AI & Automation

Claude, Perplexity, Make, Webhooks

Project Management

Asana, Monday, Notion, ClickUp

How to Move Forward

Choose the engagement model that fits your needs

Full-Time

Join your team as a dedicated marketing leader, driving strategy and execution from day one.

  • End-to-end marketing strategy ownership
  • Team building and mentorship
  • Cross-functional collaboration
  • Long-term brand building

Contract

Dedicated expertise for your project timeline, with the flexibility to scale as needed.

  • 3-12 month engagements
  • Campaign launches and revamps
  • Marketing system buildout
  • Team training and handoff

Consultant

Strategic guidance when you need it, without the overhead of a full-time hire.

  • Marketing strategy audits
  • Brand messaging development
  • Growth and demand gen roadmaps
  • Ongoing advisory support

Where I've Made an Impact

2026

Marketing Consultant

Independent | Telematics, Finance, Non-Profit, Art & Ecommerce

Built a lead generation pipeline averaging 200 MQLs a month, with cold email open rates averaging 70%. Grew email newsletters into a revenue channel generating $10K week over week, alongside outreach and retention campaigns for clients across telematics, finance, non-profit, art, and ecommerce.

2023 — 2025

Senior Manager, Digital and Content

We Must | B2B & B2C Ecommerce

Led the marketing engine behind a 27x revenue growth story. Built full-funnel campaigns, implemented AI automation, and optimized every touchpoint from acquisition to retention.

2022 — 2023

Senior Marketing Communications Manager

Ukiyo Visuals | Digital & Performance Marketing Agency

Managed performance marketing and brand communications for 8+ B2B tech and SaaS clients. Handled Google and Meta ads across multiple brands, developing strategies that consistently exceeded engagement and conversion benchmarks.

2021 — 2022

Content Marketing Manager

Recro | Tech Hiring Platform

Drove growth through viral content and social-led acquisition. Grew LinkedIn presence by 5x, which led to 2x their monthly hiring. Established the company as a thought leader in tech hiring.

2014 — 2021

Senior Manager, Marketing & Business Development

Our Wedding Chapter | Event Services

Built and led a marketing and creative team of 10+ professionals. Achieved 50%+ YoY customer growth for 7 consecutive years while maintaining a 97% client satisfaction rate.

Let's Build Something Together

No pitch, just a conversation about how I can help your brand tell better stories.

Or reach me directly:

param.owc@gmail.com · LinkedIn